In Traffic Appreciation Day
Event Production
B2C Activation.
Event Marketing.
Multi-Program Agenda.
Event Footprint.
In Traffic Appreciation Day was the combination of a brand activation, community event and exhibition. Created to celebrate 5 years of successful business with their team, loyal partners, customers, as well as being open to the public to attend.
Held at Sydney Dragway, attendees could enter a Roll Racing event on the track managed by Sydney Dragway and enjoy the festival site.
This area included a Show + Shine competition of best ‘supped-up’ cars, a stage with the group ROCKHOUSE playing, food trucks, and a fun zone for kids with arcade games, Superhero actors, dodgem cars and a mechanical bull ride!
Held at Sydney Dragway, attendees could enter a Roll Racing event on the track managed by Sydney Dragway and enjoy the festival site.
This area included a Show + Shine competition of best ‘supped-up’ cars, a stage with the group ROCKHOUSE playing, food trucks, and a fun zone for kids with arcade games, Superhero actors, dodgem cars and a mechanical bull ride!
Working on this project, we were required to tackle a few different unique problems; the culmination of high-risk activations like Drag Races and Car Shows, where we will have a mix of vehicles, patrons, children, crew and exhibitors moving through the space, required some creative thinking.
We needed to pay close attention to the risk assessment itself as well as the location, floorplan, people movement, directional signage and crew management.
The production team worked together on:
We needed to pay close attention to the risk assessment itself as well as the location, floorplan, people movement, directional signage and crew management.
The production team worked together on:
- Show Run & Timings
- Supplier Management
- Venue sourcing
- Venue Layout and Staging
- AV & Activation Installation
- Drag Race Etiquette & Logistics
- Crewing & People Management
- Load-In and Load-Out
