InnovationAus.com
Digital Marketing
Social Media Management.
eDM Campaigns.
Copywriting.
Event Marketing.
Working as a digital marketer across InnovationAus.com and their sister company Espresso Communications. My role targeted two key areas; Social Media Marketing and Event Marketing.
As their in-house social media specialist, I began by reviewing IA's entire social media footprint across all their channels. Developing an analysis of their community impact and engagement, then presenting a social media strategy to lift their profile and grow IA's audience.
The work included project-specific event marketing and social media promotion for their two largest annual events: the launch of their hard-copy publication, The Industry Papers, and the yearly awards gala, The Innovation Awards for Excellence.
As their in-house social media specialist, I began by reviewing IA's entire social media footprint across all their channels. Developing an analysis of their community impact and engagement, then presenting a social media strategy to lift their profile and grow IA's audience.
The work included project-specific event marketing and social media promotion for their two largest annual events: the launch of their hard-copy publication, The Industry Papers, and the yearly awards gala, The Innovation Awards for Excellence.
Working with the Senior Event Producer and Editorial Team, I carefully crafted a series of eDM campaigns to promote, educate and inform IA's audience on their key events, facilitate the Awards submissions process and boost sales of The Industry Papers.
This often included the following tasks:
Working with the Espresso Communications team, I provided strategic consultation for premium clients. Providing social media research, topic recommendations, growth strategies, and ghost copywriting for C-Level social profiles.
This often included the following tasks:
- Community Engagement & Response
- eDM Copy & Automations
- Asset Creation
- Analytics Reporting
- General Copywriting
- Supplier Management
Working with the Espresso Communications team, I provided strategic consultation for premium clients. Providing social media research, topic recommendations, growth strategies, and ghost copywriting for C-Level social profiles.
