Rockcorp Charity Incentive Program
Event Production & Program Management
Charity Incentive Program.
Activation Planning.
Activations & Community Engagement.
Festival Production.
Rockcorp is an international charity program that encourages younger generations to get involved in their respective communities. Working in countries all over the world, they partner with a local brand to fund a series of activations across the host city.
In partnership with Optus, we designed a network of 140 activations and events over a three-month period. These events varied from beach clean-ups, refurbishments of local charities and inner-city activations with local councils.
Aimed at people aged 16-25, we asked attendees to donate four hours of their time, participating in one of these activations and in turn receiving a ticket to an exclusive music festival at Luna Park.
As one of the senior producers on this project, we planned and executed each activation end-to-end as well as producing the final music festival at Luna Park, featuring Wiz Khalifa, Peking Duc, The Veronicas & Raury.
In partnership with Optus, we designed a network of 140 activations and events over a three-month period. These events varied from beach clean-ups, refurbishments of local charities and inner-city activations with local councils.
Aimed at people aged 16-25, we asked attendees to donate four hours of their time, participating in one of these activations and in turn receiving a ticket to an exclusive music festival at Luna Park.
As one of the senior producers on this project, we planned and executed each activation end-to-end as well as producing the final music festival at Luna Park, featuring Wiz Khalifa, Peking Duc, The Veronicas & Raury.
