Queensland Holocaust Museum Project
Creative Event Production
Queensland has recently seen an unfortunate uptick in anti-Semitic activity over the past few years, and is one of the only states that did not have an official memorial dedicated to telling the story of the Holocaust.
The Queensland Holocaust and Education Board partnered with Alive agency to build a three-staged project to educate the population in Queensland. As the lead creative producer for this project, I worked with various suppliers, creative teams and, of course, the board to build the flow and curate the way we chose to tell this story.
This included logistics of each build, strategic design of each space and layout down to the finite details of the image chosen, copy layout, lighting, immersive feel and styling of each space. This project has been truly one of the most humbling and expansive projects to create, I will be forever grateful to have produced this memorial.
The Queensland Holocaust and Education Board partnered with Alive agency to build a three-staged project to educate the population in Queensland. As the lead creative producer for this project, I worked with various suppliers, creative teams and, of course, the board to build the flow and curate the way we chose to tell this story.
This included logistics of each build, strategic design of each space and layout down to the finite details of the image chosen, copy layout, lighting, immersive feel and styling of each space. This project has been truly one of the most humbling and expansive projects to create, I will be forever grateful to have produced this memorial.
Phase 1: The Virtual Holocaust Museum
WINNER - Gold in Kick-A* Virtual Experience 2024 - Eventex Global Awards.
In a world first, we worked with an amazing team of developers to build an online virtual experience that immerses the user in Europe as these events were unfolding.
Users can navigate the space as they wish, following the progression of events that led to the Holocaust.
Working in three stages: Pre-War, During & Post-War
Following the story through real-life images and videos, hosted in a virtual environment that replicates the stories being told. The virtual landscape is designed to allow the user to choose what they interact with and which stories to hear.
I encourage you to check out the full museum online here.
Users can navigate the space as they wish, following the progression of events that led to the Holocaust.
Working in three stages: Pre-War, During & Post-War
- Pre-War: Teaching uses about life before the Holocaust, and Jewish culture before the Nazi regime came to the forefront.
- During the War: In this stage the virtual build morphs into a retelling of how the Jewish people and other minorities were treated in the events following the Nazi rise to power.
- And Post-War: Showing users the fallout of the war and the courageous stories of the survivors who managed to escape persecution.
Following the story through real-life images and videos, hosted in a virtual environment that replicates the stories being told. The virtual landscape is designed to allow the user to choose what they interact with and which stories to hear.
I encourage you to check out the full museum online here.
Virtual Experience.
VR & AR Integration.
Digital Landscape.
Digital Project Management.
Phase 2: The Pop-Up Holocaust Museum, Brisbane
WINNER - Silver Cause Event of the Year, 2024 - Eventex Global Awards.
In the second stage, we aimed to bring that immersive look and feel off the screen and into a real, physical space.
We wanted to honour those who lived, survived and unfortunately perished during the Holocaust whilst keeping the audience engaged and the experience unique and deeply moving.
Taking on a dual role of creative producer and project manager, I worked with our team and suppliers to demolish and transform an old office bank basement into this incredible pop-up museum.
The project incorporates a range of immersive technology as well as unique tangible builds. As you move through the museum, you can explore:
In my creative role, I worked with the client to build the content and storymap for each section of the museum, designed and styled every element included in the build and staged each immersive experience into a cohesive journey that transports the audience to that time and space.
We wanted to honour those who lived, survived and unfortunately perished during the Holocaust whilst keeping the audience engaged and the experience unique and deeply moving.
Taking on a dual role of creative producer and project manager, I worked with our team and suppliers to demolish and transform an old office bank basement into this incredible pop-up museum.
The project incorporates a range of immersive technology as well as unique tangible builds. As you move through the museum, you can explore:
- Three different audio-visual installations
- Walk through tangible recreations of moments in history
- Experience personal stories in VR
- View historical artefacts from the Holocaust up close
- Open a window into the Online Museum with AR technology
- Hear from Holocaust survivors and non-survivors, through AI video imaging
- And sit with those who have passed in a dedicated memorial space
In my creative role, I worked with the client to build the content and storymap for each section of the museum, designed and styled every element included in the build and staged each immersive experience into a cohesive journey that transports the audience to that time and space.
Pop-Up Activation.
AV, Ai, VR & AR Integration.
Content Mapping, Styling & Build Design.
Creative Project Management.
Phase 3: A Mobile Education Solution
The third and final stage of this project speaks to the education of the younger generation as well as anyone who is unable to experience the physical space in Brisbane.
Taking the key themes and immersive approach from the previous two projects, our team built a mobile version of the museum that can travel to remote locations and educate audiences on the Holocaust.
The travelling museum is completely collapsible and transportable, it can be easily resurrected with only access to power required.
Inside the museum, the audience will be able to experience a similarly immersive experience and move freely through the space to discover stories in their own way.
The space utilises dynamic lighting, various screens and touchpads to extend learning beyond the walls of the museum.
*The Mobile Museum is currently being held for deployment until later in 2025.
Taking the key themes and immersive approach from the previous two projects, our team built a mobile version of the museum that can travel to remote locations and educate audiences on the Holocaust.
The travelling museum is completely collapsible and transportable, it can be easily resurrected with only access to power required.
Inside the museum, the audience will be able to experience a similarly immersive experience and move freely through the space to discover stories in their own way.
The space utilises dynamic lighting, various screens and touchpads to extend learning beyond the walls of the museum.
*The Mobile Museum is currently being held for deployment until later in 2025.
Mobile Experience.
VR & AR Integration.
Transportable Installation.
Project Management.
