Thinksmart Marketing
Digital Marketing & Event Production
Working with Thinksmart Marketing, I was initially signed on to run digital events for a selection of clients, but quickly expanded my role to include wider digital marketing projects.
This allowed me to flex my digital event production skills and put my recent marketing studies into practice. Running a series of webinars, 'in conversation' short video series, podcasts and social media campaigns.
Additionally assistand account managers with digital marketing campaigns, GTM campaigns and revitalisation campaigns.
This allowed me to flex my digital event production skills and put my recent marketing studies into practice. Running a series of webinars, 'in conversation' short video series, podcasts and social media campaigns.
Additionally assistand account managers with digital marketing campaigns, GTM campaigns and revitalisation campaigns.
Digital Event Production
As the resident digital event producer for Thinksmart Marketing, I led a series of projects over 2 years to engage client customers and feed new prospects into the marketing pipeline.
Some of the projects I work on included:
Additionally working on social media campaigns for the Financial Crimes Exchange and a podcast series for NICE In Contact.
Some of the projects I work on included:
- DELL's In-Conversation short video series hosted using ON24.
- Boomi's APAC schedule of webinars, workshops and executive meetings.
- Exhibition builds for the Gartner Symposium, B2B Marketing Leaders Forum and Boomi World Tour.
Additionally working on social media campaigns for the Financial Crimes Exchange and a podcast series for NICE In Contact.
Virtual Events.
Social Media Management.
Webinar Series.
Digital Project Management.
Boomi API GTM Campaign
Working with Boomi, we facilitated the successful design and deployment of a campaign promoting their API tool.
The client, Boomi, provided a suite of global assets that required retargeting to the ANZ market.
We created a content strategy that included mapping out key touchpoints, pitching new hero assets to lead the campaign.
Including the custom design and curation of a microsite.
This campaign expanded over a series of ad campaigns and eDM automations to promote the GTM to current and dormant leads.
The hero asset we created for this campaign was an animated short, that helped to simplify the benefits of this tool whilst also highlighting the key points of difference.
The client, Boomi, provided a suite of global assets that required retargeting to the ANZ market.
We created a content strategy that included mapping out key touchpoints, pitching new hero assets to lead the campaign.
Including the custom design and curation of a microsite.
This campaign expanded over a series of ad campaigns and eDM automations to promote the GTM to current and dormant leads.
The hero asset we created for this campaign was an animated short, that helped to simplify the benefits of this tool whilst also highlighting the key points of difference.
eDM Automation.
Microsite Development.
Custom Animation.
Campaign Management.
Boomi ERP Revitalisation Campaign
In an effort to re-invigorate current leads and revitalise the pipeline, Boomi engaged us to design a new campaign flow for a second tool on their platform.
This campaign’s main focus was waking up dormant leads and re-engaging customers with new content for this specific marketing stream.
We worked with the team to create an automated eDM workflow using click-based triggers to deploy various campaign assets based on consumer behaviour.
Partnering this with a series of ad campaigns and eBook publications to also engage fresh leads.
This campaign’s main focus was waking up dormant leads and re-engaging customers with new content for this specific marketing stream.
We worked with the team to create an automated eDM workflow using click-based triggers to deploy various campaign assets based on consumer behaviour.
Partnering this with a series of ad campaigns and eBook publications to also engage fresh leads.
eDM Automation.
eBook Creation.
Ad Campaign.
Campaign Management.
