Event Production & Digital Engagement
Project Overview
Blackhawk Network (BHN) engaged our team to deliver their annual partner summit for a second consecutive year, with a focus on elevating both the production quality and delegate experience.
The conference brought together partners and stakeholders across a multi-day program, combining content sessions, networking opportunities, and a structured 1:1 meetings program.
A key objective was to transform the existing meeting system into a more efficient, scalable, and user-friendly experience.
My Role
As Lead Producer and Digital Engagement Lead, I oversaw both the event delivery and digital infrastructure, ensuring the conference experience was seamless across physical and digital touchpoints.
I worked closely with the client to identify inefficiencies and implement improved systems that enhanced both operational workflow and attendee experience.
What I Delivered
Managed budget, timelines, and full project delivery
Led supplier sourcing and management, including digital platform selection
Designed and delivered a custom event app for 1:1 meeting scheduling
Replaced manual processes with a streamlined digital meeting system
Oversaw venue management, F&B experience, and production delivery
Elevated the awards experience through enhanced creative production
Managed on-site guest services and delegate experience
Led client communication and stakeholder alignment
Result
This project demonstrates how digital systems can significantly improve live event experiences, particularly in complex networking environments.
By integrating scheduling into an intuitive event app, the conference shifted from manual coordination to a scalable, user-driven system, allowing attendees to focus on meaningful connections.
Project Snapshot
👤 Client | Blackhawk Networks
🎟️ Scale | Multi-day partner conference with integrated 1:1 meeting program
📍 Location | Melbourne, Australia
🧑🏻💻 Role | Senior Event Producer
🎪 Focus | Conference production and digital meeting systems
Project Impact
Transformed a manual 1:1 meeting process into a scalable digital system
Improved delegate experience and scheduling efficiency
Delivered a more engaging and dynamic conference environment
Strengthened client relationship, resulting in repeat engagement for 2025
Skills Applied:
Event Production
Digital Engagement
Project Management
Stakeholder Management
Experience Design
Supplier & Platform Selection
Tools & Methods:
Event app design and implementation
1:1 meeting scheduling systems
Digital workflow optimisation
Supplier evaluation and platform selection
On-site operations and guest experience management
