My Work
Creative Producer & Digital Event Specialist
I design and deliver immersive events, digital experiences, and the systems that power them.
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What I Do
Creative Direction
Immersive experiences, themed environments, and cultural activations.
Event Production
Large-scale conferences, incentive programs, and live event delivery.
Digital Engagement
Event websites, registration builds, apps, and marketing automation.
Featured Work
Led creative production for the Sydney staging of Harry Potter: A Yule Ball Celebration, delivering a 10-week immersive theatre production run combining live performance, themed environments, and interactive audience experiences.
Led creative production for a multi-phase Holocaust education initiative spanning virtual, physical, and mobile museum environments, designing and delivering an end-to-end experience from concept through to full build and deployment.
Led digital engagement and registration infrastructure across multiple Oracle conferences in partnership with GPJ, including Oracle OpenWorld in San Francisco, serving 23,000 attendees, delivering CRM-integrated registration ecosystems, attendee engagement platforms, and enterprise event marketing workflows.
Selected Work by Capability
Experiential & Creative Work
Led creative production for a bespoke immersive dining activation for BuzzFeed & Tasty, delivering a sensory “Dining in the Dark” experience for influencers and competition winners, driving organic social content and brand engagement for Castello Cheese.
Led creative production for the Sydney staging of Harry Potter: A Yule Ball Celebration, delivering a 10-week immersive theatre production run combining live performance, themed environments, and interactive audience experiences.
Led creative production for a multi-phase Holocaust education initiative spanning virtual, physical, and mobile museum environments, designing and delivering an end-to-end experience from concept through to full build and deployment.
Produced the Cruelty Free Festival in Sydney, a large-scale community event bringing together ethical brands, food vendors, and animal welfare organisations, coordinating event production, vendor management, and audience engagement for thousands of attendees.
Enterprise Events & Conferences
Led production and digital engagement for the BHN Summit, delivering a multi-day partner conference with integrated 1:1 meeting systems, transforming manual scheduling into a streamlined app-based experience and elevating overall delegate engagement.
Led production of a 5-day, multi-venue global conference for Immutable, delivering a themed “Mystical Alchemy” experience across 8 breakout spaces, social programs, and city-wide activations for distributed teams.
Led digital engagement and registration infrastructure across multiple Oracle conferences in partnership with GPJ, including Oracle OpenWorld in San Francisco, serving 23,000 attendees, delivering CRM-integrated registration ecosystems, attendee engagement platforms, and enterprise event marketing workflows.
Led digital engagement systems for AWS Summit events serving between 8,000 and 23,000 attendees across Sydney and Singapore, delivering registration infrastructure, gamified exhibition engagement, large-scale crowd flow planning, and the pivot to virtual event delivery during COVID disruption.
Digital Event Systems & Marketing
Delivered end-to-end digital event environments for multiple clients, designing microsites, registration systems, and event apps using EventsAir, improving attendee experience and streamlining event delivery across a portfolio of events.
Led social and event marketing for InnovationAus.com, delivering campaigns for flagship events and publications, improving audience engagement and supporting awards submissions, ticket sales, and community growth.
Delivered targeted digital and creative event solutions, including a custom-built event app for an international conference in Vietnam and content design for national awards programs, supporting attendee experience and live event delivery.
Delivered multi-channel digital marketing and event programs across 2 years, producing webinars, campaigns, and automated GTM workflows, supporting clients like Dell and Boomi with lead generation, content strategy, and pipeline activation.
Incentives & Community
Delivered a large-scale public automotive festival at Sydney Dragway, combining drag racing, live entertainment, and community activations, managing complex site operations, crowd flow, and high-risk event environments.
Supported delivery of a 700-person community Christmas luncheon for Wayside Chapel, managing on-site logistics, street closure operations, and live event coordination for a large-scale charitable activation.
Led guest experience and engagement systems for MLC’s multi-day partner conference in Cairns, delivering a custom event website, attendee app, and logistics platform managing flights, accommodation, transfers, and a fully bespoke gala dinner built on a working cane farm.
Delivered digital engagement systems for NAB’s international incentive program, coordinating participant schedules, activity registration, and attendee experience management across a multi-day celebration event spanning multiple locations.
Available for freelance and remote projects
Let’s build something worth experiencing.

