My Work

Creative Direction

Immersive experiences, themed environments, and cultural activations.

Event Production

Large-scale conferences, incentive programs, and live event delivery.

Digital Engagement

Event systems, digital ecosystems, audience journeys, and marketing automation.

Case Studies

Portfolio
Harry Potter’s Yule Ball Experience
Harry Potter’s Yule Ball Experience

Led creative production for the Sydney staging of Harry Potter: A Yule Ball Celebration, delivering a 10-week immersive theatre production run combining live performance, themed environments, and interactive audience experiences.

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The Queensland Holocaust Museum
The Queensland Holocaust Museum

Led creative production for a multi-phase Holocaust education initiative spanning virtual, physical, and mobile museum environments, designing and delivering the experience from concept through to full build and deployment.

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Oracle Event Series
Oracle Event Series

Led digital engagement and registration across multiple Oracle conferences, including Oracle OpenWorld in San Francisco, delivering CRM-integration, attendee engagement, and event marketing workflows.

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Trusted By Teams Across

Work by Capability

Experiential & Creative Work

Portfolio
BuzzFeed x Tasty: Castello Experience
BuzzFeed x Tasty: Castello Experience

Led creative production for an immersive dining activation for BuzzFeed & Tasty, delivering a sensory experience for guests, driving brand engagement for Castello Cheese.

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Harry Potter’s Yule Ball Experience
Harry Potter’s Yule Ball Experience

Led creative production for the Sydney staging of Harry Potter: A Yule Ball Celebration, delivering a 10-week immersive theatre production run combining live performance, themed environments, and interactive audience experiences.

Read more →
The Queensland Holocaust Museum
The Queensland Holocaust Museum

Led creative production for a multi-phase Holocaust education initiative spanning virtual, physical, and mobile museum environments, designing and delivering the experience from concept through to full build and deployment.

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The Cruelty Free Festival
The Cruelty Free Festival

Produced the Cruelty Free Festival in Sydney is a large-scale community event bringing together ethical brands, food vendors, and animal welfare organisations for thousands of attendees.

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Enterprise Events & Conferences

Portfolio
Blackhawk Networks Conference
Blackhawk Networks Conference

Led production and digital engagement for the BHN Summit, delivering a multi-day partner conference. Transforming manual scheduling into an app-based experience.

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Immutable Global Conference
Immutable Global Conference

Led production of a 5-day, multi-venue global conference for Immutable, delivering a themed event experience across 8 breakout spaces, social programs, and city-wide activations.

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Oracle Event Series
Oracle Event Series

Led digital engagement and registration across multiple Oracle conferences, including Oracle OpenWorld in San Francisco, delivering CRM-integration, attendee engagement, and event marketing workflows.

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AWS Summit Series
AWS Summit Series

Led digital engagement for AWS Summit events, serving between 8,000 and 23,000 attendees across Sydney and Singapore. Delivering registration and gamified exhibition engagement.

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Digital Event Systems & Marketing

Portfolio
Agentur: Digital Event Systems
Agentur: Digital Event Systems

Delivered end-to-end digital event environments for multiple clients, designing microsites, registration systems, and event apps. Improving attendee experience, event management and onsite event delivery.

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InnovationAus: Digital Event Marketing
InnovationAus: Digital Event Marketing

Led social and event marketing for InnovationAus.com, delivering campaigns for both the publication’s paper releases and STEM event series. Improving audience engagement and community growth.

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NBP: Various Digital Projects
NBP: Various Digital Projects

Delivered targeted digital and creative event solutions for various clients, including custom-built event apps and content design for international conferences and national awards programs.

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TSM: Digital Marketing & Events
TSM: Digital Marketing & Events

Delivered multi-channel digital marketing and event programs across 2 years, producing webinars, campaigns, and automated GTM workflows, supporting clients like Dell and Boomi.

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Incentives & Community

Portfolio
In Traffic Appreciation Day
In Traffic Appreciation Day

Delivered a large-scale public automotive festival at Sydney Dragway, combining drag racing, live entertainment, and community activations.

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Wayside Chapel X-Mas Luncheon
Wayside Chapel X-Mas Luncheon

Supported delivery of a 700-person community Christmas luncheon for Wayside Chapel, managing on-site logistics, street closure operations, and live event coordination.

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MLC Incentive Program
MLC Incentive Program

Led guest experience and engagement for MLC’s multi-day partner conference in Cairns, delivering a custom website and attendee app. Managing guest logistics and services onsite.

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NAB Incentive Program
NAB Incentive Program

Delivered digital engagement for NAB’s international incentive program, coordinating activity registration and attendee experience management across a multi-day event.

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Get In Touch

Available for freelance and remote projects.

Let’s build something worth experiencing.