InnovationAus: Digital Event Marketing

1 Oct

Digital Engagement & Event Marketing

Project Overview

Working across InnovationAus.com and Espresso Communications, I supported both in-house marketing execution and client-facing strategy, with a focus on social media growth and event promotion.

The role centred on building audience engagement across digital channels while supporting key business initiatives, including flagship events and publication launches.

My Role

As the Digital Marketing Specialist, I was responsible for auditing and evolving InnovationAus’ social media presence, as well as delivering campaigns across social, email, and event marketing channels.

I worked closely with the editorial and events teams to ensure messaging aligned across content, audience engagement, and commercial outcomes.

What I Delivered

Social Media Strategy & Growth

Audited existing social media channels and performance
Developed and presented a growth strategy to improve engagement and reach
Managed community engagement and daily interactions
Delivered ongoing content and copywriting across platforms

Event Marketing & Campaigns

Delivered campaigns for The Innovation Awards for Excellence
Supported the launch of The Industry Papers publication
Built eDM campaigns to drive submissions, attendance, and sales
Developed automated communication flows for event promotion

Client Strategy (Espresso Communications)

Provided social media strategy and research for premium clients
Delivered ghostwritten content for C-level executives
Developed growth strategies and topic recommendations

Result

This role demonstrates the ability to connect content, audience, and events, ensuring that campaigns not only promote activity but also actively drive engagement and participation.

Working across both internal marketing and client strategy provided a broader understanding of how media, events, and marketing systems intersect.