Senior Engagement Producer & Event Technology
Project Overview
National Australia Bank’s annual incentive program celebrates top-performing employees with an international three-day event combining hospitality, social experiences, and recognition activities.
The event program includes a series of curated activities designed to reward high performers while creating opportunities for networking and connection across the organisation.
Working with NAB, our team delivered both the live production environment and digital engagement systems supporting the event, enabling participants to manage their schedules and explore the program throughout the multi-day experience.
My Role
As part of the production team, I focused on the digital engagement infrastructure and attendee journey management supporting the incentive program.
Working closely with NAB and the event production team, we developed a custom-branded event website and attendee-facing mobile application that allowed guests to explore the event program, select activities, and build their personalised agenda across the three-day experience.
In addition to digital engagement systems, my role involved coordinating the operational flow of the event program, ensuring attendees were successfully tracked and accounted for as they moved between multiple activity locations throughout the schedule.
We also deployed several engagement initiatives designed to enhance the guest experience, including personalised room drops and an on-site mobile concierge desk supporting attendee needs during the event.
What I Delivered
Custom event website build for incentive program communications
Attendee mobile application supporting agenda planning and activity booking
Registration logic enabling personalised activity selection
Attendee engagement and networking features within the event app
Coordination of attendee movement across multiple activity locations
On-site attendee engagement initiatives, including concierge services and personalised room drops
Result
The event technology systems implemented for the incentive program allowed attendees to easily navigate the program, manage their activity schedules, and connect with other participants across the organisation.
By linking attendee registration with activity participation, the event team was able to efficiently coordinate guest movement across multiple locations while ensuring accurate tracking of attendees throughout the event.
The digital engagement tools also enhanced the overall guest experience by giving participants greater control over their personalised event schedule and social interactions.
Project Snapshot
👤 Client | National Australia Bank
🎟️ Scale | Multi-day international incentive program
📍 Location | Perth, Australia
🧑🏻💻 Role | Senior Engagement Producer
🎪 Focus | Attendee experience systems and activity scheduling
Project Impact
Incentive Rewards Program.
Three-day international incentive event
Custom Event Tech Build.
Custom event website and mobile app delivered
Advanced Attendee Engagement.
Attendee agenda management and activity booking system implemented
Multi-Activation Locations.
Multiple social activations coordinated across several locations
White Glove Guest Services.
Guest engagement initiatives, including room drops and mobile concierge services
Skills Applied:
Event Production
Attendee Engagement Strategy
Event Technology Integration
Hospitality Program Management
Guest Experience Design
Tools & Methods:
Event Registration Systems
Attendee Mobile Applications
Activity Booking Systems
Agenda Management Platforms
Guest Engagement Programming
