TSM: Digital Marketing & Events

1 Jan

Digital Marketing Operations & Virtual Event Design

Project Overview

Working with Thinksmart Marketing, I initially joined as a Digital Event Producer, before expanding into broader digital marketing and campaign delivery across multiple B2B clients.

Over two years, I worked across webinars, video series, podcasts, social campaigns, and full GTM programs, supporting both lead generation and pipeline revitalisation strategies.

The role provided hands-on experience across the full marketing funnel — from content creation and campaign design through to automation and performance tracking.

My Role

As Digital Event Producer & Marketing Support, I delivered both event-based engagement programs and integrated marketing campaigns, working closely with account managers and clients.

The role evolved into a hybrid position combining content production, campaign strategy, and marketing operations execution.

What I Delivered

Digital Event & Content Programs

Produced webinar series, workshops, and executive sessions across APAC
Delivered Dell’s “In Conversation” video series via ON24
Supported Boomi’s regional event and engagement schedule
Contributed to exhibition activations, including Gartner Symposium and Boomi World Tour

Campaign & Marketing Work

Designed and delivered GTM campaigns for Boomi’s API product
Developed content strategies and campaign touchpoints
Produced a custom microsite and hero animation asset
Built automated eDM workflows using behavioural triggers
Supported social media campaigns and podcast production

Result

This role marked the transition from event delivery into marketing systems and strategy, building a foundation in how campaigns are designed, automated, and optimised.

Working across both content and operations, the role provided end-to-end exposure to lead generation, nurture flows, and campaign performance.