Queensland Holocaust Museum: A Multi-Platform Experience
Creative Production & Event Design & Storytelling
Winner — Gold: Virtual Experience and Silver: Cause Event of the Year, Eventex Global Awards
Project Overview
The Queensland Holocaust Museum project was a multi-phase educational initiative developed in response to rising anti-Semitic activity and the absence of a dedicated Holocaust memorial in Queensland.
In partnership with the Queensland Holocaust Education Board and Alive Agency, we delivered a three-part experience spanning virtual, physical, and mobile environments, designed to educate audiences and preserve historical memory through immersive storytelling.
The project evolved from a world-first virtual museum, into a fully realised physical pop-up space, and ultimately into a transportable mobile education platform.
My Role
As Lead Creative Producer, I was responsible for both the creative direction and end-to-end delivery of the project across all three phases.
This included shaping the narrative structure, designing the spatial and sensory experience, managing suppliers and build logistics, and ensuring cohesion across digital and physical environments.
My role extended beyond traditional production into content curation, environmental design, and hands-on build execution, translating historical material into an accessible and emotionally impactful experience.
What I Delivered
Phase 1 — Virtual Museum
Led development of a fully immersive virtual museum experience
Structured narrative across Pre-War, During, and Post-War timelines
Collaborated with developers to design interactive environments and user navigation
Integrated historical media, video, and storytelling assets into a cohesive digital journey
Phase 2 — Physical Pop-Up Museum (Brisbane)
Transformed an empty office basement into a fully immersive museum environment
Designed and delivered spatial layout, lighting, and environmental storytelling
Curated and structured content, artefacts, and narrative flow
Produced and integrated:
Audio-visual installations
VR experiences
AR touchpoints
AI-driven survivor testimonies
Oversaw supplier coordination, build logistics, and installation
Delivered a complete end-to-end visitor journey from entry to memorial space
Phase 3 — Mobile Museum (Education Platform)
Designed a fully transportable, collapsible museum environment
Adapted content for regional and remote audience accessibility
Delivered a system requiring only power for full deployment
Integrated interactive screens, lighting, and touch-based learning tools
Enabled scalable rollout for future education programs (2025+)
Result
This project demonstrates the ability to deliver complex, multi-format experiences that extend beyond traditional event production, combining digital environments, physical installations, and educational frameworks.
It required balancing historical sensitivity, narrative design, and technical execution, ensuring the experience remained both impactful and respectful.
Project Snapshot
👤 Client | Queensland Holocaust Education Board
🎟️ Scale | Multi-phase museum build (virtual, physical, mobile)
📍 Location | Queensland, Australia
🧑🏻💻 Role | Lead Creative Producer
🎪 Focus | Immersive storytelling and multi-platform experience design
Project Impact
Delivered a state-wide educational initiative across three platforms
Created an accessible Holocaust learning experience for diverse audiences
Enabled remote and regional education through mobile deployment
Produced a deeply immersive and emotionally impactful museum experience
Contributed to preserving and communicating historical narratives with care and accuracy
Skills Applied:
Creative Direction
Event Production
Experience Design
Content Curation
Project Management
Stakeholder Management
Tools & Methods:
Immersive environment design
Spatial storytelling and journey mapping
AV, VR, AR, and interactive media integration
Multi-phase project planning
Supplier and build coordination
