XeroCon
Digital Event Engagement & Registration Systems
Project Overview
The Xero Accounting Conference is a flagship industry event bringing together accounting professionals, partners, and technology innovators for a multi-day conference experience.
Produced in partnership with the Xero marketing team and creative agency INVNT, the event blended conference programming with large-scale experiential activations designed to engage attendees beyond traditional session formats.
Interactive installations and branded engagement zones were distributed across the venue, encouraging exploration and participation throughout the event environment.
My Role
My role on the project focused on digital engagement infrastructure and attendee management, ensuring that event participation could be tracked, measured, and managed across the conference environment.
Working with event technology partner Jomablue, I supported the delivery of the event’s registration system, session check-in processes, and exhibition management tools.
In addition to attendee registration and reporting systems, I helped design and implement data capture mechanisms across several interactive activations, allowing the event team to collect engagement insights and participant data throughout the experience.
This approach helped transform interactive installations into measurable engagement touchpoints, supporting both operational reporting and post-event marketing insights.
What I Delivered
Registration system configuration and attendee management workflows
Integration of event technology platforms with on-site conference operations
Exhibition and exhibitor data management support
Design of attendee engagement tracking across interactive activations
Implementation of session check-in and attendance tracking systems
Coordination with event technology partner Jomablue for on-site delivery
Impact
The digital infrastructure implemented for the event enabled organisers to manage attendee registration, track session participation, and capture engagement data across the conference environment.
By linking attendee participation with experiential activations, the event team was able to gather valuable insights into visitor behaviour and engagement patterns throughout the venue.
This approach supported both operational delivery during the event and improved reporting and analysis following the conference.
Project Snapshot
📍 Location
Brisbane, Australia
👥 Audience
5k attendees
🎪 Event Type
Conference
⚙️ Production
Technology-enabled attendee engagement systems
Project Impact
5,000 attendees.
Conference registration and attendee management system delivered
Digital Engagement.
Digital engagement tracking implemented across interactive activations, including:
Pool ball pit installation
Mini golf activation
Branded basketball court
Novelty food and beverage zones
Session attendance tracking. delivered through Jomablue event technology
Skills Applied:
Digital Event Operations
Event Registration Systems
Attendee Engagement Strategy
Conference Technology Integration
Data Capture & Reporting
Tools & Methods:
Event Registration Platforms
Jomablue Event Technology
Session Check-in Systems
Exhibitor Data Management
Attendee Engagement Tracking
